The best marketing automation platform in the world.

My love for marketing automation is well documented. But so are my gripes.

Some MAPs have every possible tool you can think of, but can't scale beyond a few million records. Some stick to a focus area, like PLG, but miss features you'd think were table stakes. Others look like they were built by an engineer who had a distant cousin who had a roommate whose nephew worked in MOPs.

None of that is anyone's fault, exactly. Building software used to require an engineering org, which meant the people who knew the work could only ever file feature requests about it.

That constraint is gone. We — the subject matter experts, the people who have actually run these platforms — get to be the product managers now. We get to redefine what marketing automation and marketing operations look like.

My POV on where that goes: this work is about to be agentically supported and accelerated. Not replaced — accelerated. The campaign still needs someone who knows why it exists, but the assembly, the QA, the chasing, the thousand small motions between an idea and a send: an agent should carry those. That's what veloquent is designed for, and what I intend it to be the best in the world at.

Designed for it doesn't mean required, though. You can use the AI Assistant to gain momentum in campaign operations work, or build by hand. Whatever your organization prefers, the tools work the same either way. veloquent is a MAP with a traditional GUI for straightforward building and refining, and agentic surfaces across the app and Slack to help your organization multiply their output. Use as much or as little of that as fits how your org actually works.

So my aim with veloquent is a fully functional MAP that can grow and transform alongside a business, whatever shape that business is. I don't know exactly where that ends up. I do know what it can't compromise on.

Scale isn't a tier. Hitting ten million records shouldn't mean waiting forty minutes for a backlog to clear or finding out your sync fell behind on Friday. Performance is something a platform is designed for, not something it sells back to you once the deals get big enough.

Built by people who've done the job. Every workflow in veloquent is designed by people who have stood up a lead lifecycle, debugged a broken sync, and explained to a CMO why attribution numbers are directional. We've even built in the QA process I ran by hand at companies like AWS and Vercel — the same checks, the same order, now running automatically before anything reaches a reviewer. The point is we've seen it all, and built a system of features and guardrails from those experiences to make the work a little less arduous for everyone.

Transparent by default. You should be able to see why a record entered a flow, why an email did or didn't send, and what changed a field — without filing a support ticket or reverse-engineering it from activity logs.

That last one applies to how it gets built, too. The screenshots on this site are the real product, the build log is the real status, and when something is still a plan we say so.

Which is where you come in. If there's a pain you've carried through your career that isn't solved here or on the roadmap, tell me about it. The best version of this platform is the one shaped by the people who live in it.

Marketing automation shouldn't be something you fight. It should be something you build on. That's what we're making.

— Joe Reitz