the road to shipping
Build notes
What we shipped, what broke, and what we learned building a MAP in the open.

Training Montage: Your AI Assistant
AI drafts sound like AI because most tools make you re-paste your positioning, tone rules, and do-not-say list into every prompt. In veloquent, that setup happens once on the Assistant settings page — a business brief, a writing framework with banned words that fail QA, and markdown skills that load only when the task calls for them. Includes a side-by-side of the same email prompt run with and without an email marketing skill loaded.
Hello world: building the MAP we always wanted
Every platform I've administered started as somebody's good idea and ended as my problem — the forty-minute program clone, the token nobody will touch, the approval that dies in an email thread. veloquent is a marketing automation platform being built by the people who ran the incumbents for a living. Here's what already runs, what's still a plan, and why we're saying which is which in public.